Portfolio

As Target’s Director of Creative Production, I’ve led a broad range of production and creative work in support of Target’s large scale e-commerce business. The collection below offers a small snapshot of the 170K+ assets delivered annually through the programs and teams I led. This work is deeply collaborative, and my role has been to guide the full production engine by building complex multi-studio workflows, managing samples, budgets, vendor contracts, and strengthening brand standards through style guides. In addition, I have advanced the tools and processes that help teams move faster without compromising creative quality.

I also stayed close to the creative decisions that shape the work by participating in casting and talent reviews, contributing to set direction and shot planning, and partnering on key creative approvals to help ensure the final output aligns with the brand, the brief, and the highest guest experience. My focus is connecting high quality creative intent to seamless execution, bringing operational rigor and a refined creative sensibility together to deliver cohesive, elevated content at scale.